Team PHBM Collective SWOT & 4 P's

After reviewing each team members individual SWOT and 4 P's I compiled a list of information with the main themes.

Strengths
Excellent collective knowledge of social media
Access to low cost resources
Group network of Hawaii connections
Event planning experience
Familiar with Hawaii and the culture

Weakness
Experience in the industry
Funding/Revenue sources
No brand/name recognition

Opportunity
Large population at risk
Increased public concern about obesity
Potential source of revenue through Lets Move campaign

Threats
Competition from other websites or insurance groups
Constantly changing trend of fad diets

Product
Information and services that help lead to obesity reduction in the US

Place
Hawaiian Islands (Maui based)

Price
Free

Promotion
Social Media
Rewards Program
Press Releases
Local Health Fairs
Partnering with other non profits (MEO, YMCA etc)
Fundraising Events