4 P's and SWOT

Product
A non profit organization that provides heath and fitness information via the web, targeting Hawaii residents.

Place
Based out of Maui however targeting entire island chain

Price
Free access to website which will provide heath and nutritional information as well as links to complimentary fitness classes and activities.

Promotion
Our website will be promoted through social media as well as those offering the complimentary fitness classes and various fundraising events.

SWOT

Strengths
Excellent collective knowledge of social media
Team members located on Maui and Kauai
Effective marketing knowlege

Weakness
Lack of experience in managing a non profit and in the Health and Fitness industry
No clear source of revenue

Opportunity
Obesity continues to be a growing problem in the US with Hawaiians at a 37% obesity rate (thanks for the stat Bevin)
Michelle Obama's focus on obesity creates funding opportunities (grants)

Threats
Other health and fitness websites such as Spark Teens