Team PHBM Collective SWOT & 4 P's

After reviewing each team members individual SWOT and 4 P's I compiled a list of information with the main themes.

Strengths
Excellent collective knowledge of social media
Access to low cost resources
Group network of Hawaii connections
Event planning experience
Familiar with Hawaii and the culture

Weakness
Experience in the industry
Funding/Revenue sources
No brand/name recognition

Opportunity
Large population at risk
Increased public concern about obesity
Potential source of revenue through Lets Move campaign

Threats
Competition from other websites or insurance groups
Constantly changing trend of fad diets

Product
Information and services that help lead to obesity reduction in the US

Place
Hawaiian Islands (Maui based)

Price
Free

Promotion
Social Media
Rewards Program
Press Releases
Local Health Fairs
Partnering with other non profits (MEO, YMCA etc)
Fundraising Events

4 P's and SWOT

Product
A non profit organization that provides heath and fitness information via the web, targeting Hawaii residents.

Place
Based out of Maui however targeting entire island chain

Price
Free access to website which will provide heath and nutritional information as well as links to complimentary fitness classes and activities.

Promotion
Our website will be promoted through social media as well as those offering the complimentary fitness classes and various fundraising events.

SWOT

Strengths
Excellent collective knowledge of social media
Team members located on Maui and Kauai
Effective marketing knowlege

Weakness
Lack of experience in managing a non profit and in the Health and Fitness industry
No clear source of revenue

Opportunity
Obesity continues to be a growing problem in the US with Hawaiians at a 37% obesity rate (thanks for the stat Bevin)
Michelle Obama's focus on obesity creates funding opportunities (grants)

Threats
Other health and fitness websites such as Spark Teens