Intangible assets are defined as identifiable non-monetary assets that cannot be seen, touched or physically measured, which are created through time and/or effort and that are identifiable as a separate asset. They are recorded in the financial statements of a company.
Using this definition, I believe that the intangible assets of Live Life Aloha are as follows.
1. Our name and logo. They give us recognition and create consistency through our web pages and social media sites.
2. UH Distribution Network. As students we have access to UH email and have access to the individuals who would approve sending out a blast email to students and faculty on campus informing them about our new website.
3. Human Capital. Our teams knowledge and technical skills have enabled us to create a website and build our social media network.
4. Software. Our actual webpage and social media sites are our main assets. Without them we do not have any contact or communication with our customers.
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